S.P. Charan sends authorized discover to makers of Telugu movie ‘Keedaa Cola’ for recreating late SPB’s voice by A.I.

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A file {photograph} of late, legendary singer S.P. Balasubrahmanyam who voice has been allegedly recreated by A.I. to be used in a Telugu movie
| Photograph Credit score: PTI

Singer S.P. Kalyan Charan, son of late legendary singer S.P. Balasubrahmanyam, who handed away on account of Covid-19 associated issues in 2020, on Friday, February 16, 2024, mentioned that he had issued a authorized discover to producers of the Telugu film Keedaa Cola and the movie’s music director Vivek Sagar, for “inappropriately” recreating Mr. Balasubrahmanyam’s voice by Synthetic Intelligence (AI) and deepfake know-how. 

In a press launch, Mr. Charan mentioned: “Whereas we actually love how know-how is used to its fullest potential to present his voice a posthumous life, the household is disheartened when the identical know-how is utilised with out our data, consent, or authorisation for industrial exploitation”.  

This reality, he mentioned, was admitted by the music director himself in his interview to a YouTube channel and Spotify web page ‘Allow Room’ revealed on November 28, 2023. “This shocked us for 2 causes, firstly as a result of no consent or permission was taken from us to make use of/artificially mimic the legend’s voice for industrial exploitation, secondly: if this development of utilizing AI know-how for industrial exploitation in leisure business continues with out legitimate consent or permission then even the current and future singers who’re precious useful resource to the music business and whose  livelihood is determined by their solely asset, their voice, can be at peril.”

On this observe, he mentioned a authorized discover was issued on January 18, 2024, to the involved events for unethical and illegal utilization of the late S.P.Balasubrahmanyam’s voice, in search of an apology, damages, and a share in royalties. The authorized discover additionally referred to as them for a one-on-one assembly to reach at an amicable answer. 

Nonetheless, Mr. Charan mentioned that he was “completely appalled on the tenor of the response” dated February 8, 2024, which not solely dismissed the already-admitted reality of utilizing SPB’s voice by AI know-how, but in addition deceitfully steered a media trial versus a authorized strategy.

“We abstain from any devious strategies to deal with this matter and have nil want to precipitate this situation by media trial and solely suggest to take this situation up legally. My father’s voice just isn’t solely his asset, but in addition has an amazing recall worth, which is the explanation, I imagine, why the movie-makers needed to make use of it – even when artificially recreated. Apart from this, we wish to register that we’ve got big respect and love for all our legendary singers, musicians and composers, each current and previous, and we stand in solidarity in defending the group from such unauthorised misuse/abuse of their late lamented expertise,” he mentioned.

Mr. Charan additionally quoted Oscar-winning music composer, A. R. Rahman, on how Synthetic Intelligence must be used legitimately and with the consent of the households of the singers whose voice is being recreated by this know-how. It might be remembered that Mr. Rahman experimented with bringing back the voices of two deceased singers, Bamba Bakya and Shahul Hameed, with AI help, for a observe within the new Rajnikanth film Lal Salaam, however with the permission of the households and with due credit score to the singers.



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